One second theater

So I was just watching a commercial for GE (the one with the elephant) and saw something go by really fast at the end. As my Dad had the foresight to invest in Time Warner's DVR Cable Box a few years ago, I rewound and examined the commercial frame-by-frame. I saw it say "GE One Second Theater." It gave phony career bios for the elephant, the two flamingos, and the gecko, then directed to onesecondtheater.com. That's weird. I mean, not everyone's gonna have DVR at this time, but I guess this is a perk for those who do: see fast-moving easter eggs in otherwise boring/repetitive commercials.